American food and fashion companies in Africa are nothing new in the diverse African marketplace, Walmart owned Massmart is located in 12 African countries; Seattle Coffee has been operating in South Africa since 1996, Cinnabon launched in South Africa in 2006 eyeing to open stores in Egypt, Libya, and Morocco.
American Food and Fashion Companies in Africa
There are restaurants and retailers overseas that specialize in American style food and fashion such as H&M and Krispy Kreme. Large well-known American retail and fast food companies see South Africa as a gateway into the growing African market. American businesses are looking to get into Africa to tap into emerging food and retail markets.
Swedish multinational retail-clothing company H&M Hennes & Mauritz opened two stores in South Africa's Cape Town and Johannesbur…