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Monday, November 30, 2015

Walmart, H&M and Krispy Kreme | American Food and Fashion Companies in Africa

Local African culture is measured by a myriad of factors, and food and fashion are certainly major factors. American food and fashion companies in Africa are nothing new in the diverse African marketplace, Walmart owned Massmart is located in 12 African countries; Seattle Coffee has been operating in South Africa since 1996, Cinnabon launched in South Africa in 2006 eyeing to open stores in Egypt, Libya, and Morocco. 



Krispy Kreme South Africa
Krispy Kreme South Africa

Are there American branded restaurants and retailers in Africa? 


There are restaurants and retailers overseas that specialize in American style food and fashion such as H&M and Krispy Kreme. Large well-known American retail and fast food companies see South Africa as a gateway into the growing African market. American businesses are looking to get into Africa to tap into emerging food and retail markets.

Swedish multinational retail-clothing company H&M Hennes & Mauritz opened two stores in South Africa's Cape Town and Johannesburg November 2015. Thousands of customers flocked to the stores and some shoppers even slept outside the malls for two consecutive nights to be the first people inside the shops.
Swedish multinational retail-clothing company H&M Hennes & Mauritz opened two stores in South Africa's Cape Town and Johannesburg November 2015.
H&M Stores in South Africa

Krispy Kreme is opening its newest store in Johannesburg's Rosebank Mall November 2015. "We're eyeing out markets like Kenya, Nigeria, and Ghana but we want to test the waters first in South Africa," said Krispy Kreme's international vice president, Michael McGill. 

"Within five years we could be in five or six countries in Africa... this is the hottest new market in the world." Krispy Kreme's top South African executive Gerry Thomas said he plans to open 31 stores in prime locations in Africa in the next five years. "We like competition and maybe Starbucks will follow us to our locations," he said.
World famous Cinnabon rolls in South Africa
World famous Cinnabon rolls in South Africa

American fast-food and retail companies are nothing new in the African market, Walmart owned Massmart is located in 12 African countries, Seattle Coffee has been operating in South Africa since 1996 and Cinnabon launched in 2006. Starbucks is set to open its first store in South Africa in early 2016. And Dunkin Donuts has also announced plans to set up shop in South Africa 2016.


Did you know?

Walmart owned Massmart is located in 12 African countries. Massmart operates in Botswana, Ghana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, Swaziland, Tanzania, Uganda, South Africa and Zambia.

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