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Established 2008 Chic African Culture teaches the history of African-food recipes and African-cultures, art, music, and oral literature.

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The person who is not patient cannot eat well-cooked dishes. -African Proverb

Monday, November 30, 2015

Walmart, H&M and Krispy Kreme | American Food and Fashion Companies in Africa

Local African culture is measured by a myriad of factors, and food and fashion are certainly major factors. American food and fashion companies in Africa are nothing new in the diverse African marketplace, Walmart owned Massmart is located in 12 African countries; Seattle Coffee has been operating in South Africa since 1996, Cinnabon launched in South Africa in 2006 eyeing to open stores in Egypt, Libya, and Morocco. 



Krispy Kreme South Africa
Krispy Kreme South Africa

Are there American branded restaurants and retailers in Africa? 


There are restaurants and retailers overseas that specialize in American style food and fashion such as H&M and Krispy Kreme. Large well-known American retail and fast food companies see South Africa as a gateway into the growing African market. American businesses are looking to get into Africa to tap into emerging food and retail markets.

Swedish multinational retail-clothing company H&M Hennes & Mauritz opened two stores in South Africa's Cape Town and Johannesburg November 2015. Thousands of customers flocked to the stores and some shoppers even slept outside the malls for two consecutive nights to be the first people inside the shops.
Swedish multinational retail-clothing company H&M Hennes & Mauritz opened two stores in South Africa's Cape Town and Johannesburg November 2015.
H&M Stores in South Africa

Krispy Kreme is opening its newest store in Johannesburg's Rosebank Mall November 2015. "We're eyeing out markets like Kenya, Nigeria, and Ghana but we want to test the waters first in South Africa," said Krispy Kreme's international vice president, Michael McGill. 

"Within five years we could be in five or six countries in Africa... this is the hottest new market in the world." Krispy Kreme's top South African executive Gerry Thomas said he plans to open 31 stores in prime locations in Africa in the next five years. "We like competition and maybe Starbucks will follow us to our locations," he said.
World famous Cinnabon rolls in South Africa
World famous Cinnabon rolls in South Africa

American fast-food and retail companies are nothing new in the African market, Walmart owned Massmart is located in 12 African countries, Seattle Coffee has been operating in South Africa since 1996 and Cinnabon launched in 2006. Starbucks is set to open its first store in South Africa in early 2016. And Dunkin Donuts has also announced plans to set up shop in South Africa 2016.


Did you know?

Walmart owned Massmart is located in 12 African countries. Massmart operates in Botswana, Ghana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, Swaziland, Tanzania, Uganda, South Africa and Zambia.

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Saturday, November 28, 2015

Simple Ukwa African Breadfruit Porridge

Treculia Africana or African breadfruit grows throughout Tropical Africa. Breadfruits name is derived from the texture of the cooked fruit, which has a taste similar to potatoes. Breadfruits are large, cantaloupe-sized fruit, usually yellow-green in color, with hard, starchy white flesh similar to a potato. Skin texture ranges from smooth to rough to spiny. 

Breadfruit
Breadfruit 

Ripe breadfruit is eaten fresh cooked and when cooking smells like fresh baked bread. Breadfruit seeds are cooked similar to beans. Breadfruit goes by many names in Africa, blèfoutou or yovotévi in Bénin, afon in the Yoruba language, bafafuta in Hausa and Ukwa in Igbo. Simple Ukwa African breadfruit porridge is easy to make as side dish or a main meal.




Tip: Treat breadfruit as you would a potato.


Simple Ukwa African Breadfruit Porridge


Simple Ukwa Breadfruit Porridge
Simple Ukwa Breadfruit Porridge
Ingredients:

1 breadfruit cored, peeled and diced

1 teaspoon black pepper

1 medium chopped onion

1 teaspoon minced

1/4 teaspoon salt

1 cup vegetable stock


Directions:

In a large pot, add enough water to cover the breadfruit, simmer 20 minutes or until the seeds are soft. In a frying pan add onions, garlic, oil, and sauté, turn heat down, add stock, spices, and the breadfruit. Mix well top with butter and serve warm with any meat and soft bread.

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Thursday, November 26, 2015

What is the Difference Between Sweet Potatoes and Yams

What is the Difference Between Sweet Potatoes and Yams


Sweet Potatoes and Yams

The truth is what you call a yam is most likely a sweet potato. Yams and sweet potatoes are both flowering plants however, that is their only relation. Compared to sweet potatoes, yams are starchier and drier.



There are over 600 varieties of yams and 95 percent of these crops are grown in Africa. 


What is the Difference Between Sweet Potatoes and Yams



The mix-up between yams and sweet potatoes began in the United States when firm varieties of sweet potatoes were grown by African slaves before soft varieties. They called the soft sweet potatoes yams because they resembled the yams in Africa. Therefore, soft sweet potatoes were referred to as yams to distinguish them from the new firm varieties.

Sweet potato varieties are classified as either firm or soft. The skin color can range from white to yellow, red, purple or brown. The flesh also ranges in color from white to yellow, orange, or orange-red. Currently, sweet potatoes are the 3rd most important crop in seven eastern and central African countries, and fourth in six southern African countries.

Yams are native to Africa and Asia. The sweet potato, maybe native to tropical America introduced to Western Africa by the Portuguese in the 1500’s. The sweet potato is its 3rd most important agricultural product in terms of volume after the plantain and the cassava. Uganda leads the way in the production of sweet potatoes representing half the African supply followed by Nigeria and Tanzania. The yam belt of West Africa includes Nigeria, Ghana, Benin, Côte d'Ivoire, Central Africa, Cameroon and Togo, Nigeria alone produces 71 percent of the yams.


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Wednesday, November 25, 2015

Iniko’s Make Believe Kindness African Folklore

Iniko’s make believe kindness African Folklore is a story about Iniko who pretends to be a river that flows into a sea of generosity but, that is something he is not, generous. Pretending to be generous hurts far more than a punch to the face bringing with it more pain than just saying no in the beginning.




Iniko’s Make Believe Kindness African Folklore
Iniko’s Make Believe Kindness
African Folklore
Nuru asked her husband Iniko to attend to the food on the fire while she went to fetch water. On her return, she found her husband skimming off the stew from the top of the pot. After he filled a calabash high with stew, he hid it inside the house.

Nuru did not let him know that she had seen him and went into the house, poured the stew her husband took from the pot back into the stew pot. She then returned the calabash to her husband secret hiding place.


At dinner, when Iniko, trusting in what he hid, said to his wife "give me only a little and let our children have plenty," she said to him "abdntsa ate bil- guro bigela gullemrni, father, don’t call spray spring!" He did not understand what this meant until he went to eat what he had put aside for himself, and then found the calabash empty.

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Tuesday, November 24, 2015

Fish Stuffed Sweet Potatoes Recipe

Get creative with sweet potatoes and make crispy baked sweet potatoes stuffed with fish, cranberries, pecans and coconut. Savory fish stuffed sweet potato recipe has all your favorite ingredients found in just one bite.



Fish Stuffed Sweet Potatoes Recipe

Fish Stuffed Sweet Potatoes Recipe

Fish Stuffed Sweet Potatoes Recipe


Ingredients
4 medium any type of cooked fish fillet
4 large sweet potatoes
2 tablespoons butter, softened
¼ cup orange juice
2 tablespoons brown sugar
1/2 cup chopped pecans
1/2 cup flaked coconut
1 teaspoon grated orange peel
¼ cup dried cranberries
3/4 teaspoon salt

Directions

Preheat oven to 425°F. Scrub and pierce potatoes with a fork and place on a microwave-safe plate. Microwave, uncovered, on high 12-14 minutes or until tender, turning once. Cool, cut each potatoes lengthwise in half. Scoop out pulp, leaving 1/4inch thick shells. Place potatoes in a baking pan. In a large bowl, mash pulp with orange juice and peel, cranberries, butter, sugar, salt and pecans and spoon into shells. Place fish over potato stuffing, sprinkle evenly with coconut. Bake 8-10 minutes or until heated through. 

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Monday, November 23, 2015

Beyoncé African Queen Inspired Fashion L'Officiel Paris

Beyoncé African Queen Inspired Fashion L'Officiel Paris

Beyoncé African Queen
Iconic French luxury and fashion Magazine, L'Officiel Paris chose the American diva Beyoncé to wear different colorful outfits and headpieces in a nod to Nigerian musician and human rights activist Fela Kuti in an African Queen themed 90th anniversary issue.
Beyoncé Plays Nala In The Lion King

Beyoncé African Queen Inspired Fashion L'Officiel Paris


Explore and Understand Africa Through Her Food and Culture




Beyoncé African Queen Inspired Fashion


While many fell in love with the fashion spread, controversy on the use of black face that darkened Beyoncé skin to depict an African Queen was concerned racist by some and stylist’s creative license by others. The fashion magazine L'Officiel Paris celebrated its 90th birthday in 2011 and to celebrate this anniversary, the festivities start with the March issue, with Beyoncé on the cover. Beyoncé posed for the magazine L'Officiel Paris in over the top fashion designer clothes as a return to her African roots.

Beyoncé was inspired to do the L'Officiel Paris photo shoot after watching the Broadway play Fela!,
While many fell in love with the fashion spread, some believe the L'Officiciel stylist’s creative license is artfully used while others considered the use of blackface that darkened Beyoncé skin to depict an African Queen racist. 

The designs are all reflective of the African influence on fashion this season," the magazine said in a statement. "As for the artistic make-up, the inspiration came from several African rituals during which paint is used on the face. “We find the images beautiful and inspiring," the editors said, defending their decision.

Beyoncé posed for the magazine L'Officiel Paris in over the top fashion designer clothes as a return to her African roots.Beyoncé was inspired to do the L'Officiel Paris photo shoot after watching the Broadway play “Fela!,” based on the life and music of the Nigerian bandleader and political rebel Fela Kuti. 

In Africa, Fela Kuti, who died at the age of 58 in 1985 from complications of AIDS, is a figure to rival Bob Marley as both a musical innovator and a symbol of political and social resistance. Afrobeat, the style he forged in the early 1970s, combined African rhythms and messages with the jazz and funk.


L'Officiel 90th anniversary Beyoncé African Queen inspired fashion shoot inspired by Nigerian bandleader and political rebel Fela Kuti.





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Saturday, November 21, 2015

One-Pot Spicy Kivu Fish Stew

One-pot spicy Kivu fish stew unique flavor is due to the spices, vegetables and traditional maize meal. Eat one-pot spicy Kivu fish stew with fufu, injera bread or any type of bread.



In coastal and lake communities across Africa, fishing is a way of life and vital to providing incomes and nutrition. Africa’s waters are rich in fish of all varieties and fish is the cheapest source of animal protein. This one pot easy-to-make African fish stew owes its unique flavor to the spices, vegetables and traditional maize meal.


One Pot Spicy Kivu Fish Stew


Ingredients:
One-pot spicy Kivu fish stew unique flavor is due to the spices, vegetables and traditional maize meal.
One-Pot Spicy Kivu Fish Stew

2 fillet any white fish

4 cups fresh spinach

2 cups shredded cabbage

2 large diced tomatoes

1 teaspoon onion powder

1 teaspoon minced garlic

1 teaspoon hot pepper

1 teaspoon salt

5 cups vegetable broth

½ cup maize meal or corn meal


Directions:

Add all ingredients into a large pot and simmer 20 minutes. Serve warm with fufu, injera bread or any type of bread.
 .

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Friday, November 20, 2015

Quotes from Five Inspiring African Business Leaders

Get inspiration to conquer your business day with ten inspirational quotes from five inspiring African business leaders Dr. Mohammed "Mo" Ibrahim, Aliko Dangote, Stephen Saad, Patrice Motsepe and Sudhir Ruparelia.




Dr. Mohammed "Mo" Ibrahim


“You stay divided; you stay backwards Africa” – Dr. Mo Ibrahim
Dr. Mohammed "Mo" Ibrahim
“You stay divided; you stay backwards Africa” – Dr. Mo Ibrahim

Mohammed Ibrahim is a Sudanese mobile communications entrepreneur who sold his company Celtel for over 2 billion dollars. According to the foundation's website, “The Mo Ibrahim Foundation was established in 2006 with a focus on the critical importance of leadership and governance in Africa. By providing tools to support progress in leadership and governance, the Foundation aims to promote meaningful change on the continent.

"Intimidation, harassment and violence have no place in a democracy." - Dr. Mo Ibrahim


Aliko Dangote


“In Africa, as you're being successful and doing things right, you're also creating a lot of enemies.” -Aliko Dangote
Aliko Dangote
“In Africa, as you're being successful and doing things right, you're also creating a lot of enemies.” -Aliko Dangote

Nigeria’s Aliko Dangote is an industrialist currently worth $20 billion. He founded the Dangote Group which controls much of Nigeria’s commodities trade. This business magnate and philanthropist referred to as ‘‘the golden child of Nigerian business circle’’ once drove a taxi cab on the streets of London to fund his education.

"In whatever you do, strive to be the best at it." – Aliko Dangote



Stephen Saad


"Balance is important in life." -Stephen Saad
Stephen Saad
"In life, you don’t get anywhere or do anything you hope to without some sort of sacrifice." -Stephen Saad

Stephen Saad is a South African billionaire whose net worth is estimated at $2.7 billion. In 2007, he was the co-founder of Aspen Pharmacare, South Africa’s leading publicly-traded drug manufacturer on the Johannesburg Stock Exchange. Saad became a millionaire at age 29 after he sold his share in the drug business Covan Zurich for $3 million.

"Balance is important in life." -Stephen Saad



Patrice Motsepe


"One has to set high standards… I can never be happy with a mediocre performance." – Patrice Motsepe

"Man cannot live by bread alone, which is correct, but man can also not live without bread." – Patrice Motsepe
Patrice Motsepe
Patrice Motsepe is a South African mining magnate who has a net worth of $2.1 billion. Motsepe founded African Rainbow Minerals, a publicly traded mining conglomerate with interests in platinum, nickel, chrome, iron, manganese, coal, copper and gold.

"Man cannot live by bread alone, which is correct, but man can also not live without bread." – Patrice Motsepe 


Sudhir Ruparelia


"You need to go into the kind of business that suits your lifestyle, interests and passion so that you enjoy what you are doing." -Sudhir Ruparelia
Sudhir Ruparelia
"You need to go into the kind of business that suits your lifestyle, interests and passion so that you enjoy what you are doing." -Sudhir Ruparelia

Sudhir Ruparelia is a Ugandan property and banking entrepreneur. In 2012, he was reported to be one of the wealthiest people in East Africa and in November 2013, he was reported to be the 24th wealthiest individual in Africa with an estimated net worth of $1.1 billion.

"Young people always want to rush things. They want to see growth and success immediately which can’t be the case. In many cases, when you rush at the beginning, your success will be short- lived and you are very likely to fail in the long run. You are actually better off starting out slowly and building a strong business foundation which will guarantee you long-term success." -Sudhir Ruparelia


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Thursday, November 19, 2015

Jaja the Greedy Hunter African Folklore

Greedy Jaja and his friend Tutu, African folklore hunting story teach if you take credit for someone else’s hard work something bad will happen to you that you deserve. Greedy deceitful people always get their just desserts in the end as African folklore explains. 



Jaja the Greedy Hunter African Folklore

Jaja the Greedy Hunter African Folklore


As the elders say, Jaja and Tutu arranged to go hunting together. They took with them their guns, dogs, and ten huntsmen’s.

The dogs entered the bush and chased an animal which Tutu fired at and killed. Then up ran Jaja shouting: "It is mine, it is mine!"

"No," said Tutu; "I killed it!"

"It is mine!" yelled Jaja.

Although the huntsmen tried to argue with Jaja, he would not listen, but only shouted more loudly: "It is mine! It is mine! It is mine!"

At last, Tutu gave in, and so this is the way it went every time they went hunting, the greedy Jaja always cheated Tutu out of his game by his loud blustering cry "It is mine! It is mine! It is mine!"

One day, while hunting, Tutu accidentally shot the chief huntsman and no sooner did Jaja hear the shot of the gun, he came running and shouting, "It is mine! It is mine! It is mine!" I shot it!" But, on drawing near and seeing the dead body of the chief huntsman, Jaja said to Tutu, "It is yours."

"No," replied Tutu, "you have said 'It is mine' every time I have killed game, and now this is yours also." 

They talked long and loudly about the matter, and at last, they laid the case before the elders in the village.

The elders said to Jaja, "Yes, it is yours. You have claimed everything before, now take this also, and bury the body properly, and pay all the expenses of the funeral."


There are many people like Jaja, who take all the credit to themselves, and leave the blame to others.

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Tuesday, November 17, 2015

Hope in the Human Heart African Proverbs

African proverbs about hope teach us hope is wanting something to happen and believing it could happen. But, what happens when you are tired of hoping? 


You may believe hope has falsely presented itself as a beacon of light in a storm, allowing you to dream and think things will get better. So why hope? Hope allows people to believe who are currently in a dark place that the sun will eventually rise and the world is not perpetual night. 


African proverbs about hope make known to us that there is more to life than what we see, hear, feel or taste. African proverbs on hope show us the four letter word, hope,  is a necessary part of the human design.



Hold on to hope African Proverbs



Hold on to hope African Proverbs


"While there is life, there is hope." ~ African Proverb
"A little hope each day can fill the rivers to overflowing." ~ African Proverb
"Hope is the pillar of the world." ~ African Proverb
"If you are rich in hope do not make a baboon your friend." ~ African Proverb
"Where there is hope there is no darkness." ~ African Proverb

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Monday, November 16, 2015

How Rooster Tricked Leopard Into Cutting Off His Own Head

African folklore story how rooster tricked leopard into cutting off his own head refers to aspects of African culture in which wisdom of recognizing lies from truth is highly valued in the expressive African oral tradition of folklore.



As the ancestors say, a rooster and a leopard began a friendship, and not very long afterwards, the leopard lent money to the rooster. It was arranged that on a certain day the leopard should collect his money at the rooster's home.

On the morning leopard was to come by his house, rooster ground-up red peppers mix with water so that it looked like blood.  When rooster heard that, the leopard was on the way to his house he went into his courtyard and said to his wife, "When leopard arrives and asks for me, tell him my head has been cut off and carried to the women in the farms to be combed and cleaned."
African folklore story how rooster tricked leopard into cutting off his own head refers to aspects of African culture in which wisdom of recognizing lies from truth is highly valued in the expressive African oral tradition of folklore.
Away leopard went to his town and told his wife that he
had been taught some wonderful magic by his friend the rooster.

Then rooster hid his head under his wing and told his children to pour some of the red pepper water on his neck, which they did, and it fell to the ground like blood.

Leopard arrived and asked for his friend the rooster, but his wife repeated what they had been told, and, upon leopard hearing it, he thought it was all true.

Returning later in the day to roosters home, leopard asked rooster how it was done. Rooster replied, "When you reach your town, you cut off your head, and send it to the farm to be combed and cleaned, and that’s all to it."

"Oh! Thank you, friend," said the leopard, “I will amaze the people of my village."

Away leopard went to his town and told his wife that he had been taught some wonderful magic by his friend the rooster.

"What is it? “she asked.

"Well, my head is cut off," said the leopard, "and then you take it to the farm to comb and clean, and then you bring it back."

"All right, sure, sure" his wife laughed.

The Leopard sent messengers to all the villages near him, inviting them to come and see the wonder. On the day of the great event, a large crowd of people arrived, and when all was ready, the leopard went into the center of the crowd, his head was cut off, but his legs gave way, and he fell down.

His head was returned after being combed and cleaned, but when they put it on the neck, it would not stay there. 

So died the Leopard because he did not use his common sense to recognize the foolishness of what the rooster told him. Do not believe all you see and hear.

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Saturday, November 14, 2015

Growing Passion Fruit in Africa

Growing Passion Fruit In Africa

Passion Fruit Africa
Yellow passion fruit is one of Kenya Africa top three export fruit crops  important to Kenya and Africa agricultural future well-being.
Yellow passion fruit

Growing Passion Fruit In Africa


Explore and Understand Africa Through Her Food and Culture





Yellow passion fruit is widely grown in tropical and semitropical regions of Africa, especially in Kenya.

Passion fruit photo 
Passion fruits are sold as juice or as whole fruits. Home cooks also enjoy picking the fruit, slicing into salads, creating icing, candy, ice cream, chutney, sauce, and syrups. 

The tender young leaves of passion fruit are also eaten as a vegetable similar to spinach. The seed of passion fruit produces oil that can be used for home and industrial purposes.


Varieties of Passion Fruits


Most passion fruits are vigorous growing vines that can climb up to 30 feet or 9 meters. The fruit varies in color from purple to orange-red and in size from a golf ball to a tennis ball. 


Passiflora edulis Flavicarpa


The yellow passion fruit is one of Kenya’s top three export fruit crops
Yellow passion fruit photo
Golden Passion Fruit or Yellow passion fruit is not a distinct species from the purple passion fruit just slightly larger. The origins of the yellow passion fruit are unclear but it is believed to have also originated in subtropical South America and now grows throughout the world including South Africa, Zimbabwe, and Kenya.


Passiflora ligularis

The sweet tasting orange-yellow colored passion fruit is commonly known as the Sweet Granadilla.

Passiflora caerulea

Blue passion flower is better known for its beautiful flower than the egg-shaped orange-red fruits.
Passiflora caerulea- Blue passion flower is better known for its beautiful flower than the egg-shaped orange-red fruits.

Passiflora edulis

Purple or Violet passion fruit is the most popular passion fruit variety. Passiflora edulis is commonly called purple passion fruit originated in subtropical South America, from southern Brazil to Argentina.




How to Eat Passion fruit



Eating passion fruit could not be simpler, cut passion fruit in half with a sharp knife and scoop out the passion fruit juice, gelatinous fruit pulp and seeds into a bowl. The best thing about passion fruit is the seeds are edible; the membrane that separates the seeds from the peel is tart but still delicious. One medium egg sized passion fruit has around 20 calories. 


Did you know?

Passion fruit goes by many names in Africa such as granadilla, grenadella, matunda ya mateso, isiqhamo somdla, and izithelo. The yellow passion fruit has great interest in Kenya as a commercial crop. According to Farm Africa, around 3,800 passion fruit farmers cultivate about 425 hectares or 1,050 acres of passion fruit farming land.

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Friday, November 13, 2015

Lemon Passionfruit Butter Recipe

Lemon Passionfruit Butter Recipe

Passion Fruit Recipe
Passion fruit works well in our Lemon Passionfruit Butter Recipe
Whipping butter

Lemon Passionfruit Butter Recipe


Explore and Understand Africa Through Her Food and Culture




Whipped passion fruit butter made easy

Passionfruit is important to Kenyan agriculture and makes a delicious snack on its own, mixed as a smoothie or as a unique lemon passionfruit cream cheese spread recipe.



How to choose and use passion fruit


For the best flavor choose a passionfruit that is ripe to slightly overripe with a smooth skin. Cut the passionfruit in half with a sharp knife and scoop out the insides. The yellow membrane is the fruit portion, which is very tart, and seeds are deliciously crunchy.



Lemon Passionfruit Butter Recipe


Lemon Passionfruit Butter Recipe on a poppy seed bagel with scallions and lox
Lemon Passionfruit Butter Recipe on a poppy
seed bagel with scallions and lox
Ingredients
¼ cup fresh passionfruit pulp
1 package soft cream cheese
¼ cup powdered sugar
¼ teaspoon grated lemon rind


Directions
Add all ingredients into a large bowl and mix well until fluffy. Serve on toast, bagels or as a dip for fruit. 




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Chic African Culture Featured Articles

Truth is treason in the empire of lies.

Mental Discovery

The eye never forgets what the heart has seen - African Proverb

Wise Words


A wise person does not fall down on the same hill twice.